My spots emotionally impact people.
I make people laugh, and conversely, other work of mine may bring a tear of emotion.
These reactions are at opposite ends of the spectrum, but require the same skills. Nuance of performance and a close attention to casting choices.
Both happy and sad spots have won awards, including a Grand Prix at Cannes, D&AD, One Show and New York Festivals awards, a prestigious Communication Arts in LA, as well as craft awards for direction and cinematography from the guilds and unions I am a member of. I’ve had 45 million viral views, and spots broadcast globally. I’ve made Americans, Canadians, Italians, British, Indians, Chinese and so on laugh and cry….because emotion really is universal, and developing cultural insight is part of what I love.
I am cinematographer on all my work as it streamlines the process, in both pre-production and on set. It means I can focus on the performances, the actors and the agency, not the technicality. I’ve been behind a camera for almost 30 years so it’s like breathing to me.
I’m old enough to have owned a fax machine, but I’m young enough to know how to make a 6 second spot tell a story. And with experience, I have seen and dealt with every curveball that’s a part of making great work.
I have a number of bases around the world, and am ‘time zone neutral’, which is corporate speak for I will do a conference call at 3am if needed.
If you’ve made it this far through my spiel, I hope we speak soon.