I make happy ads and sad ads.
The ones in between don’t really interest me.
I’ve made happy ads for FIAT/DDB Chicago, IKEA/Rethink Toronto, VLine/Mccann Melbourne and many more. I’ve made sad ads for UNOS/Publicis NYC and SDCH/M&C Sydney.
Both happy and sad have won awards, including a Grand Prix at Cannes, D&AD, One Show and New York Festivals awards, as well as craft awards for direction and cinematography. I’ve had 45 million viral views, and spots broadcast globally. I’ve made Americans, Canadians, Italians, British, Indians, Chinese and so on laugh….because comedy really is universal, and developing cultural insight is part of what I love.
I am cinematographer on all my work because it means one less person to talk to on set as it means I can focus on the agency, not the crew. I’ve been behind a camera for almost 30 years so it’s like breathing to me.
I’m old enough to have owned a fax machine, but I’m young enough to know how to make a 6 second spot funny. And with experience, I have seen and dealt with every curveball that’s a part of making great work.
I have a number of bases around the world, and am ‘time zone neutral’, which is corporate speak for I will do a conference call at 3am if needed.
If you’ve made it this far through my spiel, I hope we speak soon.